Wisconsin DMV adds new online option to order special license plates


The Wisconsin Department of Transportation’s Division of Motor Vehicles (DMV) recently launched an online option to order special or personalized plates.

DMV offers 52 specialty plate options along with the ability to customize. Having a step-by-step process is helpful when selecting a vehicle’s first license plate. The DMV Special and Custom License Plate Application Portal tracks all options, estimates fees, and places the order online so new custom plates are ready faster.

Last year, more than 33,087 special license plates, which identify the sponsoring group, were ordered. DMV’s new online service for special plates:

  • Confirms owner qualifications and allows eligibility documents to be attached to application
  • Estimated most fees, including additional $15 special plate issuance fee and regular vehicle registration fees
  • Collects the $25 donation as part of the panel’s plaque fee, if applicable.

Ordering personalized messages on new plates is another option through this online portal. Depending on the type of plate, personalization can range from one to seven letters and/or numbers.

The first plate order with this new online service starts plate production earlier so customers can receive their plates sooner. It usually takes 5-10 business days for customers to receive a special plate or 4-6 weeks for a plate with a personalized message.

Expanded Online Option Joins Streamlined Services

Although this new online service applies to a vehicle’s first license plates, customers have other online options. Renewals can be done online (wisconsindmv.gov/renew). Those who both need a title for their vehicle and want a specialty license plate that is not personalized or does not require eligibility can apply online through eMV Public.

Those who already have a license plate on their vehicle and wish to change the plates to a personalized or specialized license plate, can simply select the designated form for the plate, print it, fill it out and mail it with a check. or a mandate. The change of plates can be done at any time.

Information about special plates is available at wisconsindmv.gov/specialplates.

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