MADISON — University of Wisconsin athletic director Chris McIntosh is restructuring his administrative team.
UW officials announced Friday that Marcus Sedberry, senior associate athletic director for student-athlete success at Baylor, and Mitchell Pinta, director of business development and partnership management for the National Football League, are joining the UW athletic department as assistant athletic directors.
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The two are expected to join UW next month.
“I couldn’t be more thrilled to bring two talented people like Marcus and Mitchell to Wisconsin,” McIntosh said. “They have both built outstanding careers, they share our values, and they will help lead our department into the future by improving the lives of our student-athletes. They each bring a diverse set of skills and a drive to leverage what we already have in Wisconsin. I’m welcoming their families to Madison and can’t wait for them to get started.”
According to UW:
“Sedberry will focus on directing internal operations. He will be responsible for carrying out the mission and values of Wisconsin Athletics as it relates to creating an environment that provides opportunities for student-athletes to continue to grow and elevate. This will include overseeing all areas that are part of Forward 360 as well as facilities, event and guest services and sports administration for a number of our programs.
“Pinta will provide leadership for external areas of Badger Athletics, including revenue generation, development, brand marketing, communications and legal affairs.”
Sedberry comes to UW after spending more than four years at Baylor. He was hired in May 2017 by first-year athletic director Mack Rhoades, who was recruited after a month-long external investigation into how Baylor officials handled several sexual assault cases involving student-athletes. .
He was hired to create a program for student-athletes at Baylor so they could become community leaders.
Sedberry also oversaw the men’s and women’s soccer and athletics programs and oversaw several administrative units, led campus integration efforts, and managed name, image and likeness (NIL) initiatives. He has contributed to university fundraising efforts, diversity, equity and inclusion initiatives, sport-specific capital projects and human resources processes.
Pinta has been with the NFL for 14 seasons and was recently responsible for securing long-term partnerships with top brands. Pinta, who is slated to step down at the end of Super Bowl LVI, has been tasked with identifying brands and creating platforms that drive the NFL’s overall strategic goals.
Pinta, from Boston, is a graduate of UW. He is married to Jessica Palermo, the daughter of former UW football assistant John Palermo.
McIntosh also announced that Craig Hanson, current assistant athletic director for human resources, will join the department’s senior staff. Hanson will focus on culture building, staff recruitment, retention and engagement strategies.
Bridget Woodruff, Assistant Athletic Director for Career and Leadership, will assume a new role as Assistant Athletic Director for Organizational Effectiveness with a focus on creating a culture of organizational excellence that aligns with the strategy of the department.