Peggy Williams-Smith, President and CEO of VISIT Milwaukee

A live performance, stroll through an art gallery, listen to a children’s choir, see a band at one of our local venues or festivals, catch a Broadway show; these are all ways that engage our minds and souls. The arts are part of the fabric of our lives. They move us, inspire us and tell stories that might otherwise not be told. I work with an incredible team at VISIT Milwaukee to tell the Milwaukee story. The arts help us tell this story.

Where possible, we incorporate the arts into our own event programming. That includes Milwaukee-born artists Grace Weber and Mudy, and their infectious song “414” which pays homage to the city we all love. We’re thrilled to have them performing this song at our annual reunion (open to the public), June 29 at the Marcus Performing Arts Center.

Through our marketing assets and media efforts, we strive to remind locals that there is so much to explore in their own backyard, especially in the arts community. At VISIT Milwaukee, we understand that a thriving arts scene—one in which artists can earn a living through their calling—is essential to Milwaukee’s prosperity. To that end, we have a huge push for UPAF fundraising every year, and we are currently looking at projects that engage the visual arts community.

An investment in the arts is an investment in our community. I am fortunate that at VISIT Milwaukee we can be a strong supporter of the important role the arts play in the success of Milwaukees.


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