Culver’s opens limited-time merchandise store, ButterBurger Boutique

Culver lovers, now you can literally wear your heart on your sleeve. Or on a mug, hat or even a backpack.

The ButterBurger store, an online store with all manner of Culver products, is now open – but only for a limited time, the restaurant chain announced on social media Wednesday.

This is the “very first” merchandise store for the company, Eric Skrum, Culver’s director of public relations and communications, said in an email. It was started because of “guest demand”.

Following:Culver’s becomes a fast food force with “butter burgers” and frozen custard

Culver’s is known for its ButterBurgers, frozen custard and cheese curds. And many of the more than 20 collectibles listed on the store’s website pay homage to these staples.

Culver's ButterBurger Boutique sells this knit cap with

There’s a cap with a little ButterBurger and ice cream embroidered on the front ($ 12); a Hawaiian shirt with Curdis the “Curd Nerd” all over ($ 42); a tote bag with “Every Day Calls For Custard” printed on it ($ 10); and several sweatshirt and t-shirt options.

The store even dashes into some trends, like joggers, bobs, fanny packs and scrunchies, all with a Culver twist.

Culver's ButterBurger Boutique sells a set of two scrunchies.  One features Culver's script and the other has custard cones.  The online store will be open until October 31 or while supplies last.

If you’re looking to make a more subtle statement, there are a variety of stickers, a set of PopSockets, a mug, and a pin.

A portion of the proceeds will be donated to the Great American Milk Drive, the website said.

For every $ 5 contribution, a half-gallon or more of milk based on local markets will be secured and delivered by Feeding America on behalf of its nationwide network of food banks, according to Skrum. One hundred percent of the contributions made will go to the Feeding America network to serve those in need.

The ButterBurger store will be open until October 31 or while supplies last, Skrum said. To explore the store, visit

The first Culver’s opened in Sauk City in 1984, according to the company’s media kit. There are now over 800 restaurants in 25 states.

Contact Hannah Kirby at [email protected] Follow her on Twitter at @HannahHopeKirby.

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