Business owners hope for boost in St. Patrick’s Day revenue

MILWAUKEE — After two long years of COVID-related restrictions and closures, local businesses are hoping St. Patrick’s Day can bring a much-needed revenue boost.

Experts say St. Patrick’s Day can make or break a bar’s year and after the ups and downs of the past two years, today is huge.

The return of the St. Patrick’s Day Parade to the city kicked off a potentially lucrative week with venues offering deals and promotions to try to accommodate as many customers as possible.

While there’s no specific financial data for the vacation, Milwaukee‘s communications manager said he’s already seen an increase in tourism at a time when the local hospitality industry could use it the most.

“We’re the city of festivals, so people really like to party here, and especially with St. Patrick’s Day, you get out and experience Irish and Celtic cultures. You go to a lot of our local bars, a lot of our local restaurants that offer this type of cuisine, so we expect a positive St. Patrick’s Day economic impact this year,” said Lindsey McKee, communications manager for Visit Milwaukee.

Visit Milwaukee said it supports local business owners through social media posts highlighting deals and promotions. They said business sales this week could be a great preview of a potentially busy and successful summer.

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