Beechwood Sales & Service and Anheuser-Busch Form New Marketing Partnership with Milwaukee Bucks

The family-run Wisconsin-based distributor and America’s premier brewer share a mission to create meaningful connections with sports fans and enhance the arena experience.

Beechwood Sales & Service and Anheuser-Busch are proud to announce a new marketing partnership with the Milwaukee Bucks. With this multi-year sponsorship, Beechwood Sales & Service and Anheuser-Busch will become the exclusive beer and seltzer water sponsor, including non-exclusive sponsorship rights in the ready-to-drink canned cocktails category.

“Beechwood Sales & Service is thrilled to join Anheuser-Busch in making the gaming experience even more exciting for the thousands of Bucks fans and guests who regularly visit the Fiserv Forum,” said John Sheehan, President of Beechwood. “We have a long history with the Milwaukee Bucks as franchise business partners and supporters, and we are honored to extend that partnership with this new sponsorship.”

As part of the partnership, fans 21 and older can expect to see exciting in-stadium activations led by Michelob ULTRA, such as contest-level activations, statewide retail displays featuring Bucks logos, the extension of the Michelob ULTRA Courtside campaign and personalized digital content across a variety of social platforms.

“We are proud to work with locally-based Beechwood and Anheuser-Busch to deliver a top-notch experience for Bucks fans and event-goers at Fiserv Forum and visitors to Deer District,” said Peter Feigin, Chairman. from the Bucks and Fiserv Forum. “This exciting partnership brings the full fan experience to Fiserv Forum and we are thrilled to enter a new era alongside Beechwood and Anheuser-Busch.”

“The Bucks fan base has always been passionate and the team has been an exciting franchise to watch over the years,” said Matt Davis, head of sports marketing at Anheuser-Busch. “We are thrilled to join the Bucks and our partners at Beechwood Sales & Service as they continue to grow and improve the game night experience for fans and strengthen our local connections in the Milwaukee area and throughout the state of Wisconsin.”

About Beechwood Sales & Service

Beechwood Sales & Service employs more than 300 people statewide in Wisconsin. Acquired by the Sheehan family in 1987, the company has grown steadily throughout its 35-year history. Beechwood provides sales and service to retail customers throughout the State of Wisconsin from offices located in New Berlin, Madison, Green Bay, Menomonie and Wausau.

At Anheuser-Busch, our goal is to create a happier future. We are always looking to provide new ways to experience life’s moments, dream big to advance our industry, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate and everyone can share. For more than 160 years, Anheuser-Busch has carried on a tradition of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesale distribution centers, agricultural facilities, and packaging plants, and have more than 19,000 colleagues across the United States. We’re home to many of America’s best-loved beer brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as a number of regional brands that offer beer drinkers a choice of the best-tasting craft beers in the country. industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit or follow Anheuser-Busch on LinkedIn, TwitterFacebook and Instagram.

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