NEW YORK and AMSTERDAM, May 11, 2021 / PRNewswire / – TransPerfect, the world’s largest provider of language and technology solutions for global businesses, today announced the launch of three websites with an aligned content approach for ABN AMRO Private Banking.
Situated at the Netherlands, ABN AMRO Private Banking serves its clients both nationally North West Europe with a full range of financial products and services for private banking clients. In an effort to streamline brand continuity across regions, they undertook a full web refresh and centralized content publication with the goal of being able to deploy and update relevant financial content in Dutch, English, French and German. .
Market-specific brand guidelines that detail the company’s tone and terminology requirements were developed using TransPerfect’s global networks of native-speaking writers and linguists. TransPerfect worked closely with ABN AMRO Private Banking‘s core content team and local language reviewers to deliver localized website content with the continuity of the brand voice.
Linde van Loenen, Digital Marketing Strategist at ABN AMRO Private Banking, commented: “The assignment was a real challenge with a big deadline. We needed a lot of new content for different countries, delivered by local experts with their own style and vision. Every piece of content was linked to our complex financial services, in a very demanding niche market. TransPerfect did a great job and delivered everything on time, with high quality – a powerful start to a new long term partnership. “
President and CEO of TransPerfect Phil shawe said: “While ABN AMRO Private Banking continues to operate in various markets Europe, we are proud to support them and help create meaningful customer interactions through localized websites.
About ABN AMRO Private Banking
ABN AMRO Private Banking now offers a full range of products and services to retail, private, commercial and commercial banking clients. ABN AMRO Private Banking is one of the leading banks the Netherlands. With a main emphasis on North West Europe, they provide loans, mortgages and other banking services and solutions to businesses and individuals.
TransPerfect is the world’s largest supplier of Language and technological solutions for global companies. From offices in more than 100 cities on six continents, TransPerfect offers a full range of services in more than 170 languages to customers around the world. Over 5,000 global organizations employ TransPerfect GlobalLink® technology to simplify the management of multilingual content. With an unmatched commitment to quality and customer service, TransPerfect is fully ISO 9001 and ISO 17100 approved. TransPerfect is headquartered in new York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.