MILWAUKEE – Harley-Davidson announced on Monday, April 25, that it will celebrate its 120th anniversary by launching the Harley-Davidson Homecoming event, an annual four-day festival filled with music, food and motorcycle culture.
A press release indicates that the inaugural event will take place at multiple locations in the Milwaukee area on July 13-16, 2023. Riders, enthusiasts and fans are invited to meet in Milwaukee for a big party.
Jochen Zeitz, President and CEO of Harley-Davidson, issued the following statement in a press release:
“We invite everyone, riders, non-riders and fans from around the world to join us in Milwaukee next summer for the Harley-Davidson Homecoming where we will celebrate 120 years of our incredible brand. This will be the first from a series of unforgettable annual events in Milwaukee. Stay tuned for more details in the coming months, and we look forward to celebrating with you in 2023.”
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Harley-Davidson also recently launched “The Road to Harley-Davidson Homecoming Challenge”, where riders and non-riders can participate in chances to win virtual badges, win daily and monthly prizes and enter a raffle. for a chance to win a grand prize travel to Milwaukee to participate in the Homecoming event.